TY  - BOOK
AU  - Gage,Marty
AU  - Murrell,Spencer
TI  - User experience research: : discover what customers really want
SN  - 9781119884217
U1  - 658.5 
PY  - 2022///]
CY  - Hoboken, New Jersey : 
PB  - John Wiley & Sons
KW  - Industrial design
KW  - Product design
KW  - Human engineering
N1  - Includes index; Introduction; Making experiences actionable; Choosing a research approach; Finding your target user; Having effective conversations; Capturing clear data; Describing experiences with stimuli; Understanding the situations of use; Conducting research; Finding the big ideas; Telling the story of the future
ER  -