TY  - BOOK
AU  - O'Sullivan,Arthur
TI  - Behavioral economics
SN  - 9780197515921
U1  - 330.01 
PY  - 2023///]
CY  - New York
PB  - Oxford University Press
KW  - Economics
KW  - Psychological aspects
N1  - Includes bibliographical references (pages 432-438) and index; Part 1. Introduction; Introduction and key concepts of microeconomics; Insights from behavioral science; Part 2. Social preferences and pro-social behavior; Social norms : sharing and enforcement; Trust; Public goods and voluntary contributions; Identity, norms, and reciprocity in the workplace; Voluntary prices; Imitation and cultural learning; Part 3. Time preferences and intertemporal choice; Discounting and present bias; Time preferences and saving; When to act; Application of present bias - sin taxes and fertilizer; Part 4. Mental accounting and the power of loss; Loss versus gain; Part 5. Risk preferences and decisions in uncertain environments; Risk preferences and decisions in uncertain environments; Reference points and goals; Part 6. Natural selelction and culture; Nature selection and co-evolution of genes and culture; Cooperation; Loss aversion and time preferences; Natural selection and risk preferences; Bargaining and the endowment effect
ER  -