Includes bibliographical references (pages 432-438) and index.
Part 1. Introduction Introduction and key concepts of microeconomics Insights from behavioral science Part 2. Social preferences and pro-social behavior Social norms : sharing and enforcement Trust Public goods and voluntary contributions Identity, norms, and reciprocity in the workplace Voluntary prices Imitation and cultural learning Part 3. Time preferences and intertemporal choice Discounting and present bias Time preferences and saving When to act Application of present bias - sin taxes and fertilizer Part 4. Mental accounting and the power of loss Loss versus gain Part 5. Risk preferences and decisions in uncertain environments Risk preferences and decisions in uncertain environments Reference points and goals Part 6. Natural selelction and culture Nature selection and co-evolution of genes and culture Cooperation Loss aversion and time preferences Natural selection and risk preferences Bargaining and the endowment effect