TY  - BOOK
AU  - Chakravorti,Samit
TI  - Customer relationship management: : a global approach
SN  - 9781529767414
U1  - 658.812 
PY  - 2023///]
CY  - Los Angeles
PB  - SAGE Publications
KW  - Customer relations
KW  - Management
KW  - Intercultural communication
N1  - Includes bibliographical references and index; Part I. Establishing foundations; 1. CRM concepts and global markets; 2. Country business environments; 3. Global market segmentation and consumer behavior; Part II. Planning and implementation; 4. Global CRM planning and implementation; 5. Analytical CRM; 6. Strategic and operational CRM; 7. Social CRM; 8. CRM in small-and medium-sized enterprises; Part III. Managing stakeholder relationships; 9. Global partner relationship management; 10. Global employee relationship management; Part IV. Improving global CRM implementation; 11. Global CRM and cultural intelligence
ER  -