Olmedo, Bettina Rodriguez <br/><br/>
The adventures of a PR girl  : the inside story of public relations 
/ Bettina Rodriguez-Olmedo 
 - xii, 190 pages :  illustrations 
<br/><br/>Includes bibliographical references (pages 188-190). 
<br/><br/>PR perceptions A guide to PR, its definition and history Public relations and advertising Welcome to the real world PR as an integral element of marketing Manila's beautiful people PR programs within a socioeconomic framework La dolce vita Special events, damage control, and media relations The PR spectrum PR in a setting Living my dream PR decorum and professional ethics Slices of life PR for a non-stock. non-profit, educational organization The doctor is in PR as a management function : the principles of corporate governance Making difference Ethical conduct in the workplace Behind the scenes Employee relations (Human resources management) PR begins at home Corporate social responsibility Creating a ripple in the new millennium 
<br/><br/><label>ISBN: </label>9789712729591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Philippines
<br/><br/><label>Dewey Class. No.: </label>659.2