TY  - BOOK
AU  - Go,Josiah
TI  - The mavericks: : how 35 marketing rockstars think, strategize & execute
SN  - 9789719494966
U1  - 658.4092 
PY  - 2019///]
CY  - Quezon City
PB  - Mansmith and Fielders
KW  - Leadership
KW  - Success in business
N1  - New category strategy / by Edgar Sia II; Growing through innovation / by Jane Jimenez-Basas; Play to win / by Albet Buddahim; Using big data in predicting sales talent / by Kathleen Yu; Understanding women achievers / by Aurora M. Suarez; Insighting / by Miko Biscocho; Sports retail trends / by Toby Claudio; Creating a Filipino cosmetics brand / by Jacqe Yuengtian-Gutierrez; Opportunity-seeking in underserved market / by Dar Ty-Nilo; Tapping the underserved market / by Nol Montalbo; Franchising a new category / by Richard Sanz; Behavior modification / by Chris Manguera; Marketing planning / by Ann Esteves; Understanding customers intimately / by Jonn Terence Dy; Managing brand portfolios / by Dorothy Dee-Ching; Growing brands / by Francis Flores; Brand strategy / by Maimai Madrid-Punzalan; Formulating your big idea / by Christina Lao; Advertising and promotion / by Candice Alabanza-Iyog; New rules of soap opera advertising / by Lester Estrada; Service brand extension / by Audrey Tanco-Uy; Services marketing / by Gladys Jane Chan; Defending your brand / by Chad Sotelo; Recapturing market leadership / by Pamela Tiu-Takai; Strengthening old brands amidst new realities / by Kakam Gabunada; Competing in the restaurant industry / by Raymund Magdaluyo; Marketing to kids / by Jia Salindong-Du; The future of shopper marketing / by Anson Dichaves; Omni channel marketing / by Nicco Tan; Channel trends in fast moving consumer goods / by Stephen Tu; Franchising / by Chris Lim; Food delivery / by Iceal Peñalosa; Social media marketing / by Donald Lim; Digital transformation / by Christian Lim; Advocacy marketing / by Matt Pardiñas
ER  -