TY - BOOK AU - Holiday,Ryan TI - Growth hacker marketing: : a primer on the future of PR, marketing, and advertising SN - 9781591847380 U1 - 658.8 PY - 2014/// CY - New York PB - Portfolio/Penguin KW - Marketing KW - Internet marketing N1 - "Now revised & expanded."--Cover; Includes bibliographical references (pages 109-111); An introduction to growth hacking; It begins with product market fit; Finding your growth hack; Turn 1 into 2 into 4—going viral; Close the loop : retention and optimization; My conversation : putting the lessons into practice; Special bonus ER -