TY  - BOOK
AU  - Furtwengler,Dale
TI  - Pricing for profit: : how to command higher prices for your products and services
SN  - 9780814415177
U1  - 658.816 
PY  - 2010///]
CY  - New York
PB  - American Management Association
KW  - Pricing
KW  - Markup
KW  - Marketing
N1  - Includes bibliographical references and index; Ignorance isn't bliss : it's expensive; Know thyself ... and you'll know others, too; Elementary school math : quantifying value; Customer's delight : discovering the value; Icing on the cake : bunding for greater profits; Avoiding no : using options to close the sale; Value as a marketing tool : attracting the right buyers; The value trap : avoiding the pitfalls of change; The economy : it just doesn't matter!; Make more, work less
ER  -