Furtwengler, Dale <br/><br/>
Pricing for profit  : how to command higher prices for your products and services 
/ Dale Furtwengler 
 - xii, 217 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Ignorance isn't bliss : it's expensive Know thyself ... and you'll know others, too Elementary school math : quantifying value Customer's delight : discovering the value Icing on the cake : bunding for greater profits Avoiding no : using options to close the sale Value as a marketing tool : attracting the right buyers The value trap : avoiding the pitfalls of change The economy : it just doesn't matter! Make more, work less 
<br/><br/><label>ISBN: </label>9780814415177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing<br/>Markup<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.816