TY  - BOOK
AU  - Miranda,Gregorio S.
TI  - Basic marketing
U1  - 658.8 
PY  - 1990///
CY  - [San Juan City]
PB  - L & G Business House
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (pages 325-328); An overview of marketing; The consumer in our economic society; Consumer behavior and motivations; Channels of distribution; The middlemen in marketing; Physical distribution; Cooperative marketing; Marketing of agricultural products; Industrial marketing; The buying function; Selling and advertising; Transporttaion and storage; Standardization; Market finance; Markey risks; Marketing research; Marketing management; Marketing policies; The need for consumer education
ER  -