Miranda, Gregorio S. <br/><br/>
Basic marketing 
/ Gregorio Miranda 
 - Third Revised edition 
 - 328 pages 
<br/><br/>Includes bibliographical references (pages 325-328). 
<br/><br/>An overview of marketing The consumer in our economic society Consumer behavior and motivations Channels of distribution The middlemen in marketing Physical distribution Cooperative marketing Marketing of agricultural products Industrial marketing The buying function Selling and advertising Transporttaion and storage Standardization Market finance Markey risks Marketing research Marketing management Marketing policies The need for consumer education 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8