TY  - BOOK
AU  - Watkins,Alexandra
TI  - Hello, my name is awesome: : how to create brand names that stick
SN  - 9781523099986
U1  - 658.827 
PY  - 2019///]
CY  - Oakland, California
PB  - Berrett-Koehler Publishers
KW  - Branding (Marketing)
KW  - Brand name products
N1  - "Advanced uncorrected galley."--Cover; "Completely revised and updated : new tools, triumphs, and train wrecks."--Title page; Includes bibliographical references (pages 129-130); SMILE - The 5 qualities of a super-sticky name; SCRATCH - The 7 deal breakers; Domain names - secrets, strategies, and silliness; The creative brief - your brand name road map; Brainstorming - how to be an idea machine; Name review - guardrails for groups; Corporate creativity - the power of names in the workplace; Name changes - pros and cons
ER  -