Watkins, Alexandra <br/><br/>
Hello, my name is awesome  : how to create brand names that stick 
/ Alexandra Watkins 
 - Second edition 
 - xvi, 144 pages 
<br/><br/> "Advanced uncorrected galley."--Cover.  "Completely revised and updated : new tools, triumphs, and train wrecks."--Title page. 
<br/><br/>Includes bibliographical references (pages 129-130). 
<br/><br/>SMILE - The 5 qualities of a super-sticky name SCRATCH - The 7 deal breakers Domain names - secrets, strategies, and silliness The creative brief - your brand name road map Brainstorming - how to be an idea machine Name review - guardrails for groups Corporate creativity - the power of names in the workplace Name changes - pros and cons 
<br/><br/><label>ISBN: </label>9781523099986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827