Park, Seung-ho

ASEAN champions : emerging stalwarts in regional integration / Seung Ho Park, Gerardo Rivera Ungson, Jamil Paolo S. Francisco - xx, 247 pages : color illustrations

Includes bibliographical references (pages 221-233) and index.

Part 1. The antecedents of ASEAN integration Our core arguments Mapping ASEAN integration Toward an ASEAN economic community Part 2. ASEAN champions : strategies for enduring success Preserving institutional legacy Leveraging market power Pioneering marketing strategies Deepening localization Fostering internationalism Building synergy Nurturing human capital Part 3. Strategic imperatives and policy implications Implications for management and policy

9781107569591


Southeast Asia--Economic integration
Southeast Asia--Economic policy--21st century

337.159