TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Switch: : how to change things when change is hard
SN  - 9781847940322
U1  - 303.4 
PY  - 2011///
CY  - London
PB  - Random House Business Books
KW  - Change (Psychology)
KW  - Adaptation, Psychological
KW  - Social Adjustment
N1  - Includes bibliographical references and index; Three surprises about change; Find the bright spots; Script the critical moves; Point to the destination; Find the feeling; Shrink the change; Grow your people; Tweak the environment; Build habits; Rally the herd; Keep the switch going; How to make a switch; Overcoming obstacles; Next steps
ER  -