Heath, Chip <br/><br/>
Switch  : how to change things when change is hard 
/ Chip Heath and Dan Heath 
 - 305 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Three surprises about change Find the bright spots Script the critical moves Point to the destination Find the feeling Shrink the change Grow your people Tweak the environment Build habits Rally the herd Keep the switch going How to make a switch Overcoming obstacles Next steps 
<br/><br/><label>ISBN: </label>9781847940322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Change (Psychology)<br/>Adaptation, Psychological<br/>Social Adjustment
<br/><br/><label>Dewey Class. No.: </label>303.4