TY  - BOOK
AU  - Tolentino,Rolando B.
AU  - Campos,Patrick F.
AU  - Solis,Randy Jay C.
AU  - Pangilinan,Choy S.
TI  - Communication and media theories
T2  - Media and communication textbook series
SN  - 9789715427432
U1  - 302.23 
PY  - 2014///]
CY  - Quezon City
PB  - University of the Philippines Press
KW  - Mass media
KW  - Philippines
KW  - Social aspects
KW  - Study and teaching
KW  - Communication
N1  - Includes bibliographical references and index; Part 1. Overall introduction; Part 2. Introduction to positivist theory; Part 3. Toward a critical view of media; Part 4. Media studies in the context of Philippine studies; Part 5. Integration/synthesis; Appendix : Communication and media theories sample syllabus
ER  -