Global branding  : breakthroughs in research and practice 
/ Information Resources Management Association, editor 
 - 1 online resource :  illustrations 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781522592839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>International business enterprises