TY  - BOOK
AU  - Garcia, Leonardo R., Jr.
TI  - E-marketing
SN  - 9789712722585
U1  - 659.14 
PY  - 2010///]
CY  - Pasig City
PB  - Anvil Publishing
KW  - Electronic commerce
KW  - Telemarketing
KW  - Internet marketing
KW  - lcgft
N1  - Includes bibliographical references; Introduction to E-marketing; E-commerce vis-a-vis E-marketing; The "Enlightened" marketing model; Internet advertisng; Connecting with the e-consumer; Traditional media out. TRIMP media in; Strategizing through your e-marketing plan; E-marketing research: a comprehensive information resource; Branding on the internet market; Looking through a crystal ball
ER  -