Garcia, Leonardo R., Jr. <br/><br/>
E-marketing 

 - Revised edition 
 - ix, 317 pages :  illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction to E-marketing E-commerce vis-a-vis E-marketing The "Enlightened" marketing model Internet advertisng Connecting with the e-consumer Traditional media out. TRIMP media in. Strategizing through your e-marketing plan E-marketing research: a comprehensive information resource Branding on the internet market Looking through a crystal ball 
<br/><br/><label>ISBN: </label>9789712722585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Telemarketing<br/>Internet marketing
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>Dewey Class. No.: </label>659.14