TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing & PR: : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly
SN  - 9781119854289
U1  - 658.872 
PY  - 2022///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Internet marketing
KW  - Internet in public relations
N1  - Includes index; I. How the web has changed the rules of marketing and PR; The old rules of marketing and PR are ineffective in an online world; The new rules of marketing and PR; Reaching your buyers directly; II. Web-based communications to reach buyers directly; Social media and your targeted audience; The content-rich website; Marketing and PR in real time; Artificial intelligence and machine learning for marketing and PR; III. Action plan for harnessing the power of the new rules; You are what you publish : building your marketing and PR plan; Growing your business : how marketing and PR drive sales; Strategies for creating awesome content; How to write for your buyers; Social networking as marketing; Blogging to reach your buyers; An image is worth a thousand words; Video and your buyers; Audio content via podcasting and social audio; How to use news releases to reach buyers directly; Your newsroom : a front door for much more than the media; The new rules for reaching the media; Newsjacking your way into the media; Search engine marketing; Make it happen
ER  -