TY  - BOOK
AU  - Reuter,Claudia
TI  - Yes, you can do this!: : how women start up, scale up, and build the life they want
T2  - Techstars series
SN  - 9781119625605
U1  - 658.11082 
PY  - 2020///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Businesswomen
KW  - New business enterprises
KW  - Success in business
N1  - Includes bibliographical references (pages 179-187) and index; Section I. Get ready to start up; So you want more : get off the fence, start a business, and create the life you want; Reasons to lead : all the cool things you can do when you're in charge; Stop believing your own unconscious bias : develop the mindset and self-confidence to be the one in charge with gratitude; Your perceived weaknesses are your hidden strengths : how to leverage your weakness to start up; Section II. Building for scale and avoiding the traps : debunking the myth the women don't think big enough; You might have the next big thing : your experience might lead to something revolutionary; Write down your future : how to develop and use a business plan as your personal playbook (and to combat imposter syndrome); Tell a bigger story : don't apologize for thinking bold; It really is okay to make mistakes : how to plan for them so you can quickly recover; You don't have to wait for revenue to ask for funding : create a compelling pitch deck that gets others on board; Section III. Lead and operationalize; Empathy is one of your biggest assets : use it to understand your customers and make your teams stronger; Instill a growth mindset in your teams : constant change and transitions are never easy; The same skills that make you a great mom make you great manager : bust out your multitasking skills as your team grows; You are more than your product or company protecting egos when things change; Balance life at high speeds : make time for yourself; Conclusion : you really can start up and scale a business : you might just change the rules in the process
ER  -