TY  - BOOK
AU  - Pittz,Thomas G.
AU  - Liguori,Eric W.
TI  - The entrepreneur's guide to risk and decisions: : building successful early-stage ventures
SN  - 9781838678746
U1  - 658.421 
PY  - 2020///
CY  - Bingley
PB  - Emerald Publishing
KW  - Entrepreneurship
KW  - Risk management
KW  - Decision making
KW  - Small business
KW  - Management
N1  - Includes bibliographical references (pages 109) and index; 1. Process; Ideas versus execution; Business plans versus business models; Prototyping and MVPs; Market segmentation and pivoting; The pitch; 2. People; Selecting partners; Determining equity and vesting; Building culture; Hiring employees; Choosing mentors; 3. Networks; Networking fundamentals; Navigating networks; Building networks; Exploiting networks; Maintaining networks; 4. Sales & marketing; Learning to sell; Sales pipeline and metrics; Failure, rejection and learning; Pricing models; Guerilla marketing; Branding; 5. Financing; Financial literacy; Bootstrapping; Crowdfunding; Equity financing; Debt financing; 6. Nuts & bolts; Rudimentary legal considerations; Human resources basics; Compliance and business systems; Tax considerations; Exit considerations; Exit strategies; Conclusion
ER  -