TY  - BOOK
AU  - Karg,Adam
AU  - Shilbury,David
AU  - Westerbeek,Hans
AU  - Funk,Daniel C.
AU  - Naraine,Michael L.
TI  - Strategic sport marketing
SN  - 9781760878801
U1  - 796.0698 
PY  - 2022///
CY  - Oxon
PB  - Routledge
KW  - Sports
KW  - Marketing
KW  - Sports sponsorship
KW  - Economic aspects
N1  - Includes bibliographical references and index; Part I. Introduction; Introduction to sport marketing; Part II. Identification of sport marketing opportunities; The strategic sport-marketing planning process; Understanding sport consumers; Sport market research and strategy; Part III. Strategy determination; Sport brands and products; Sport and pricing strategies; The sport place; Sport and media distribution; Sport promotion; Sport services : service quality and satisfaction; Sport sponsorship; Part IV. Measuring and managing sport marketing strategy; Implementation, ethics and future trends in sport marketing
ER  -