Karg, Adam <br/><br/>
Strategic sport marketing 
/ Adam Karg [and four others] 
 - 5th edition 
 - ix, 307 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I. Introduction Introduction to sport marketing Part II. Identification of sport marketing opportunities The strategic sport-marketing planning process Understanding sport consumers Sport market research and strategy Part III. Strategy determination Sport brands and products Sport and pricing strategies The sport place Sport and media distribution Sport promotion Sport services : service quality and satisfaction Sport sponsorship Part IV. Measuring and managing sport marketing strategy Implementation, ethics and future trends in sport marketing 
<br/><br/><label>ISBN: </label>9781760878801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing<br/>Sports sponsorship<br/>Sports--Economic aspects
<br/><br/><label>Dewey Class. No.: </label>796.0698