TY  - BOOK
AU  - Singh,Shiv
AU  - Diamond,Stephanie
TI  - Social media marketing for dummies
T2  - --For dummies
SN  - 9781119617006
U1  - 658.872 
PY  - 2020///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Internet marketing
KW  - Online social networks
KW  - Economic aspects
KW  - Social media
N1  - Includes index; Part 1. Getting started with social media marketing; Chapter 1. Understanding social media marketing; Chapter 2. Discovering your SMM competitors; Chapter 3. Getting in the social media marketing frame of mind; Part 2. Practicing SMM on the social web; Chapter 4. Launching SMM campaigns; Chapter 5. Developing your SMM voice; Chapter 6. Understanding a marketer's responsibilities; Part 3. Reaching your audience via mainstream social platforms; Chapter 7. Finding the right platforms; Chapter 8. Exploring SMM strategies for Facebook; Chapter 9. Marketing on Twitter; Chapter 10. Creating a YouTube strategy; Chapter 11. Considering LinkedIn; Chapter 12. Delving into Instagram; Chapter 13. Discovering Snapchat; Chapter 14. Marketing with Pinterest; Chapter 15. Interacting with Tumblr; Chapter 16. Engaging customers using other platforms; Part 4. Getting your message to connectors; Chapter 17. Marketing to Millenials; Chapter 18. Accounting for the influencers; Chapter 19. Disrupting with voice search; Chapter 20. Utilizing messaging apps; Part 5. Old marketing is new again with SMM; Chapter 21. Practicing SMM on your website; Chapter 22. Becoming an authentic and engaged advertiser; Chapter 23. Building an SMM mobile campaign; Chapter 24. Encouraging employees to advocate for your brand on social media; Chapter 25. Changing tactics and metrics; Chapter 26. Understanding social media governance; Chapter 27. Using real-time marketing; Chapter 28. Data and privacy; Part 6. The part of tens; Chapter 29. Ten SMM-related must-read blogs; Chapter 30. Ten top SMM tools; Chapter 31. Ten tips to navigate fakeness
ER  -