TY  - BOOK
AU  - Longenecker,Justin G.
AU  - Petty,J.William
AU  - Palich,Leslie E.
AU  - Hoy,Frank
TI  - Small business management: : launching and growing entrepreneurial ventures
SN  - 9780357039410
U1  - 658.022 
PY  - 2020///]
CY  - Boston, Massachusetts
PB  - Cengage
KW  - Small business
KW  - Management
KW  - Entrepreneurship
N1  - Includes bibliographical references and index; Part 1. Entrepreneurship : a world of opportunity; The entrepreneurial life; Integrity, ethics, and social entrepreneurship; Part 2. Starting from scratch or joining an existing business; Starting a small business; Franchises and buyouts; The family business; Part 3. Developing the new venture business plan; The business plan : visualizing the dream; The marketing plan; The organizational plan : teams, legal structures, alliances, and directors; The location plan; Understanding the firm's financial statements; Forecasting financial requirements; Forecasting financial requirements; Financing the small business; Planning for the harvest; Part 4. Focusing on the customer : marketing growth strategies; Building customer relationships; Product development and supply chain management; Pricing and credit decisions; Promotional planning; Global opportunities for small businesses; Part 5. Managing growth in the small business; Professional management and the small business; Managing human resources; Managing small business operations; Managing the firm's assets; Managing risk
ER  -