Bhattacharya, C. B.

Small actions, big difference : leveraging corporate sustainability to drive business and societal value / CB Bhattacharya - xviii, 197 page

Includes bibliographical references and index.

Part I. From bystanders to owners The unsustainability of "sustainability" The power of ownership Part II. Incubate : contour and concretize your sustainability domain Contour Concretize Part III. Launch : entice and enable ownership Entice Enable Part IV. Entrench : demystify, enliven, and expand ownership Demystify Enliven Expand

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Sustainable development
Social responsibility of business

658.408