TY  - BOOK
AU  - Ghauri,Pervez N.
AU  - Grønhaug,Kjell
AU  - Strange,Roger
TI  - Research methods in business studies
SN  - 9781108708241
U1  - 658 
PY  - 2020///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Management
KW  - Research
KW  - Business
N1  - Includes bibliographical references (pages [302]-318) and index; Part 1. Challenges and ambiguities of business research; Introduction; Research in business studies; Part 2. The research process; The research process; Research problems; Research design; Measurements; Part 3. Implementation; Data collection for qualitative research; Qualitative data analysis; Data collection for quantitative research; Description and preliminary analysis of quantitative data; Multiple regression; Additional methods of quantitative analysis; Cross-cultural research; Writing the final report
ER  -