Dykes, Brent

Effective data storytelling : how to drive change with data, narrative, and visuals / Brent Dykes - xiv, 322 pages : illustrations (chiefly color)

Includes bibliographical references and index.

Introduction to driving change through insight Why tell stories with data? The psychology of data storytelling The anatomy of a data story Data : the foundation of your data story Narrative : the structure of your data story Visuals (part 1) : setting the scenes of your data story Visuals (part 2) : polishing the scenes of your data story Crafting your own data story

9781119615712


Business communication
Information visualization
Storytelling



658.45