Effective data storytelling : how to drive change with data, narrative, and visuals
/ Brent Dykes
- xiv, 322 pages : illustrations (chiefly color)
Includes bibliographical references and index.
Introduction to driving change through insight Why tell stories with data? The psychology of data storytelling The anatomy of a data story Data : the foundation of your data story Narrative : the structure of your data story Visuals (part 1) : setting the scenes of your data story Visuals (part 2) : polishing the scenes of your data story Crafting your own data story
9781119615712
Business communication Information visualization Storytelling