Bedi, Siddharth

Emerging innovative marketing strategies in the tourism industry / Siddharth Bedi - viii, 358 pages

Includes bibliographical references (pages [355]-356) and index.

Tourism marketing The quality of transport and important in travel business Marketing strategy Tourism associations as leader of marketing Tourism competitiveness demand and pricing Recreation and tourism marketing Tourism marketing information system Marketing basics for the small hotel business Innovations in hospitality product The tourism and hospitality product Tourism promotion and marketing Eco-tourism and the tourism industry Consumer decision rules and implications for hotel choice Tourism product management

9789390780860


Tourism--Marketing

338.4791