TY  - BOOK
AU  - Sharma,B.R.
TI  - E-commerce management: : text and cases
SN  - 9789393884046
U1  - 658.872 
PY  - 2022///
CY  - New Delhi
PB  - Random Publications
KW  - Electronic commerce
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (pages [342]-343) and index; Electronic commerce; The world of e-retailing and e-retail management; Development of e-commerce technology; E-shopping for consumers; The digital retailer and customer relationship management; E-commerce and e-business management; The role of marketing database management; Multi-channel coordination and e-business; Management information system
ER  -