Sharma, B. R. <br/><br/>
E-commerce management  : text and cases 
/ B.R. Sharma 
 - viii, 345 pages :  illustrations 
<br/><br/>Includes bibliographical references (pages [342]-343) and index. 
<br/><br/>Electronic commerce The world of e-retailing and e-retail management Development of e-commerce technology E-shopping for consumers The digital retailer and customer relationship management E-commerce and e-business management The role of marketing database management Multi-channel coordination and e-business Management information system 
<br/><br/><label>ISBN: </label>9789393884046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--Management<br/>Electronic commerce--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.872