Doing business in Korea / edited by Fabian Jintae Froese - xvi, 208 pages : illustrations

Includes bibliographical references and index.

Introduction : Korea - land of great opportunities / Fabian Jintae Froese Part 1. Business environment Economic environment / You-il Lee and Richard Lee Political environment : between systemic informality and attempted formality / Jitendra Uttam Cultural environment : cultural context, informal networks, and Yongo / Sven Horak Part 2. Market access Market entry : inbound FDI into Kore / In Hyeock (Ian) Lee Exporting to Korea / Justin Paul and Hyunji Lee Cross-border M & As in South Korea / YiYang and Yong Suhk Pak Learning from Korea / Martin Hemmert Part 3. Marketing and managing in Korea Marketing in Korea / Fabian Jinate Froese and Sarah Reckelkamm Human resource management in Korea / Jinxi Michelle Li and Fabian Jintae Froese Expatriates in Korea : live to work or work to live? / Samuel Davies and Fabian Jintae Froese Establishing a start-up business in Korea as a foreign entrepreneur / Stephan Gerschewski

9781138549449


International business enterprises--Korea (South)


Korea (South)--Economic conditions--2002-

330.95195