Szmigin, Isabelle <br/><br/>
Consumer behaviour 
/ Isabelle Szmigin & Maria Piacentini 
 - Third edition 
 - xxx, 582 pages :  color illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Perspectives on consumption A context for understanding consumption Part 2. The micro-view of consumption Decision-making and involvement Learning and memory Perceptual processes Attitude theory and behaviour change Personality, self, and motivation Part 3. The macro-view of consumption Groups, social processes, and communications Culture Patterns of buyer behaviour Part 4. Where are we going? The digital consumer Sustainability and the consumer Future trends in consumer behaviour 
<br/><br/><label>ISBN: </label>9780198862567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342