TY  - BOOK
AU  - Mabillard,Vincent
AU  - Pasquier,Martial
AU  - Vuignier,Renaud
TI  - Place branding and marketing from a policy perspective: : building effective strategies for places
T2  - Routledge studies in marketing
SN  - 9781003286189
U1  - 338.4791 
PY  - 2024///
CY  - Oxon
PB  - Routledge
KW  - Place marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; 1. Introduction; Part I. Conceptual and theoretical bases; 2. From a public-policy to a place-marketing perspective; 3. Attractiveness; 4. Place branding and place marketing; Part II. Main features of place branding and marketing; 5. Place in attractiveness policies; 6. Stakeholders in attractiveness policies; 7. Prioritisation in attractiveness policies; 8. Marketing tools in attractiveness policies; Part III. Critical perspectives on place branding and marketing; 9. Governing place-brand meanings: pitfalls in search of congruity; 10. A critical typology of “good place branding”: lessons from place-branding expertise; 11. Branding Chongqing: how does the city government manage Chinese city branding?; 12. The case of Benin, West Africa: the “Revealing Benin” programme; Part IV. Strategy and evaluation; 13. A strategy for place development; 14. Monitoring and evaluation; 15. Conclusion
UR  - https://drive.google.com/file/d/1UyUNZ1QriKyZ7o0gTIE_WRkIFEzD2AH4/view?usp=drive_link
ER  -