TY  - BOOK
AU  - Barletta,Marti
TI  - Marketing to women: : how to increase your share of the world's largest market
SN  - 1419520199
U1  - 658.804 
PY  - 2006///]
CY  - Chicago, Illinois
PB  - Dearborn Trade Publishing
KW  - Women consumers
KW  - Marketing
N1  - Includes bibliographical references (pages 309-316) and index; Part 1. Why market to women?; Part 2. The gendertrends marketing model-why and how women reach different brand purchase decisions; Part 3. Practical applications - strategies and tactics; Part 4. The bigger picture
ER  -