TY - BOOK AU - Medina, Roberto G. TI - Entrepreneurship and small business management SN - 9712320936 U1 - 658.022 PY - 1996///] CY - Manila PB - Rex Book Store KW - Small business KW - Management KW - Entrepreneurship KW - lcgft N1 - Includes index; The environment for entrepreneurship; The nature of small business; The entrepreneurial personality; The search for a sound business idea; Strategic planning for small business; The business plan; Organizing, directing, and controlling the small business; Forms of small business ownership; Marketing strategy and marketplace research; Determining the right location; Promotion in small business; Managing small business finance; Production and operations management; Managing human resources; Managing business risk; Old business, new business, or franchise; International business for small business; Institutions assisting small business; Successful entrepreneurship ER -