TY  - BOOK
AU  - Mariveles,Hannah P.
TI  - Purposive communication
SN  - 9786214181629
U1  - 658.45 
PY  - 2021///]
CY  - Quezon City
PB  - Wiseman's Books Trading
KW  - Business communication
N1  - Includes bibliographical references (pages 139-140); Unit 1. Communication, processes, principles and ethics; Communication : an introduction; Principles of communication; Ethics in communication; Unit 2. Communication and globalization; Global issues and communication; Cultural appropriateness and bias-free language; Evaluating media messages; Unit 3. Communication strategies and tools; Oral, audio-visual aids, web-based presentations; Multimodal texts; Unit 4. Writing for different purposes; Writing for academic purposes; Writing for business; Forms of business correspondence
ER  -