Mariveles, Hannah P. <br/><br/>
Purposive communication 
/ Hannah P. Mariveles 
 - Second edition 
 - iv, 140 pages 
<br/><br/>Includes bibliographical references (pages 139-140). 
<br/><br/>Unit 1. Communication, processes, principles and ethics Communication : an introduction Principles of communication Ethics in communication Unit 2. Communication and globalization Global issues and communication Cultural appropriateness and bias-free language Evaluating media messages Unit 3. Communication strategies and tools Oral, audio-visual aids, web-based presentations Multimodal texts Unit 4. Writing for different purposes Writing for academic purposes Writing for business Forms of business correspondence 
<br/><br/><label>ISBN: </label>9786214181629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication
<br/><br/><label>Dewey Class. No.: </label>658.45