Derda, Izabela <br/><br/>
Advertising as a creative industry  : regime of paradoxes 
/ Izabela Derda 
 - 1 online resource (92 pages) 
 - Routledge research in the creative and cultural industries .
<br/><br/> "Routledge focus"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : between cultural and industrial Advertising X creativity Advertising X innovation Advertising X entertainment Advertising X other creative sectors Advertising : regime of paradoxes 
<br/><br/><label>ISBN: </label>9781003263128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Creative ability in business
<br/><br/><label>Dewey Class. No.: </label>659.1