TY  - BOOK
AU  - Álvarez-Monzoncillo,José M.
TI  - The dynamics of influencer marketing: : a multidisciplinary approach
T2  - Routledge studies in marketing,
SN  - 9781003134176
U1  - 658.8 
PY  - 2023///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Influence (Psychology)
N1  - Includes bibliographical references and index; Making use of digital methods to study influencer marketing / Prince Chacko Johnson, Christian Sandström; The marketing of UGC, media industries and business influence : the Hydra of Lerna and the sword of Heracles / José M. Álvarez-Monzoncillo, Marina Santín; The power of algorithms and keys of participation / José Esteves; Reviewing the commercial and social impact of social media influencers / Chen Lou, Tiffany Chee, Xuan Zhou; The evolution of the influence business / Antonio Baraybar Fernández; Influencer marketing dynamics : the roles of social engagement, trust, and influence / Sylvia Chan-Olmsted, Hyehyun Julia Kim; How Instagram and YouTube users share news : algorithms, monetization and visibility on social media / Jonathon Hutchinson, Tim Dwyer; A cross-pollination of fame? : star athletes and influencers on Instagram / Emilio Fernández Peña, Natividad Ramajo, Adolfo Nieto; Crowd influences in branded communities : the case of crossfit / Anne Morawietz, Adele Berndt, Tomas Müllern; Three key practices of image building in entrepreneurial identity work of freelance journalists / Sven-Ove Horst, Toon Brouwers
UR  - https://drive.google.com/file/d/1VZjbL-fpmKBnL44_kbsMpwt704t8PRg5/view?usp=drive_link
ER  -