The dynamics of influencer marketing  : a multidisciplinary approach 
/ edited by José M. Álvarez-Monzoncillo 
 - 1 online resource (ix, 210 pages) :  illustrations 
 - Routledge studies in marketing,  24 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Making use of digital methods to study influencer marketing / Prince Chacko Johnson, Christian Sandström The marketing of UGC, media industries and business influence : the Hydra of Lerna and the sword of Heracles / José M. Álvarez-Monzoncillo, Marina Santín The power of algorithms and keys of participation / José Esteves Reviewing the commercial and social impact of social media influencers / Chen Lou, Tiffany Chee, Xuan Zhou The evolution of the influence business / Antonio Baraybar Fernández Influencer marketing dynamics : the roles of social engagement, trust, and influence / Sylvia Chan-Olmsted, Hyehyun Julia Kim How Instagram and YouTube users share news : algorithms, monetization and visibility on social media / Jonathon Hutchinson, Tim Dwyer A cross-pollination of fame? : star athletes and influencers on Instagram / Emilio Fernández Peńa, Natividad Ramajo, Adolfo Nieto Crowd influences in branded communities : the case of crossfit / Anne Morawietz, Adele Berndt, Tomas Müllern Three key practices of image building in entrepreneurial identity work of freelance journalists / Sven-Ove Horst, Toon Brouwers 
<br/><br/><label>ISBN: </label>9781003134176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Influence (Psychology)
<br/><br/><label>Dewey Class. No.: </label>658.8