TY  - BOOK
AU  - Cruz, Zenaida L.
TI  - Principles of tourism
SN  - 9712327167
U1  - 338.4791 
PY  - 1999///]
CY  - Manila
PB  - Rex Book Store
KW  - Tourism
KW  - Philippines
KW  - lcgft
N1  - Library has: pt. 1; Includes bibliographical references; Chapter I: the meaning and importance of tourism; Definition of tourism; Meaning of tourist; Elements of travel; Residence of the traveler; Purpose of travel; The nature of a tour; The tourist product; The tourist destination; Tourist services; Characteristics of tourism; Importance of tourism; Chapter II: the history of tourism; Early tourism; Tourism in the medieval period; Tourism during the renaissance and elizabethan eras; Tourism during the industrial revolution; Modern tourism; Origin of tourism in the Philippines; International travel patterns; Factors that favor the growth of tourism; Chapter III: the psychology of travel; The psychology of travel; Travel as a means to satisfy a need and a want; Relationship of needs, wants, and motives; Maslow's theory of motivation and travel motivations; The learning process of a tourist; Effect of consistency and complexity on leisure travel; Classification of travelers based on personality; Classification of travelers based on purpose of travel; Travel constraints; Chapter IV: the economics of tourism; The role of tourism in economic development; Economic impact; Direct and secondary effects; Tourism multiplier; Cost-benifit ratio; Undersirable economic aspects of tourism; How to maximize the economic effect of tourism; Chapter V: the sociology of tourism; The social nature of travel; The social effect of tourism; Socioeconomic variables and their effect on travel; The rise of new travel patterns; Preferences of the International tourist; Types of tourist roles; Social tourism; Chapter VI: tourism and culture; Effects of culture on travel; The importance of cultural tourism; Cultural factors with tourist appeal; Chapter VII: The tourism network and supply components; Tourism components; Tourism supply components; Natural resources; Infrastructure; Hospitality resources; Hospitality training; Transportation; Superstructure; Hotel classification; Restaurants; Chapter VIII: tourism organizations; International organizations; Regional organizations; Role of national organizations in tourism; Professional tourism organizations; Tourism organization in the Philippines; Chapter IX: employment opportunities in tourism; Airlines; Travel agencies; Hotels and motels; Cruise lines; Motorcoaches; Car rental companies; Chapter X: current trends and issues in the tourism and hospitality industry; The bright future of tourism; Issues in tourism; Legal issues; Human Resource issues; Operations issues; Consumer affairs issues
ER  -