Chapter I: the meaning and importance of tourism Definition of tourism Meaning of tourist Elements of travel Residence of the traveler Purpose of travel The nature of a tour The tourist product The tourist destination Tourist services Characteristics of tourism Importance of tourism Chapter II: the history of tourism Early tourism Tourism in the medieval period Tourism during the renaissance and elizabethan eras Tourism during the industrial revolution Modern tourism Origin of tourism in the Philippines International travel patterns Factors that favor the growth of tourism Chapter III: the psychology of travel The psychology of travel Travel as a means to satisfy a need and a want Relationship of needs, wants, and motives Maslow's theory of motivation and travel motivations The learning process of a tourist Effect of consistency and complexity on leisure travel Classification of travelers based on personality Classification of travelers based on purpose of travel Travel constraints Chapter IV: the economics of tourism The role of tourism in economic development Economic impact Direct and secondary effects Tourism multiplier Cost-benifit ratio Undersirable economic aspects of tourism How to maximize the economic effect of tourism Chapter V: the sociology of tourism The social nature of travel The social effect of tourism Socioeconomic variables and their effect on travel The rise of new travel patterns Preferences of the International tourist Types of tourist roles Social tourism Chapter VI: tourism and culture Effects of culture on travel The importance of cultural tourism Cultural factors with tourist appeal Chapter VII: The tourism network and supply components Tourism components Tourism supply components Natural resources Infrastructure Hospitality resources Hospitality training Transportation Superstructure Hotel classification Restaurants Chapter VIII: tourism organizations International organizations Regional organizations Role of national organizations in tourism Professional tourism organizations Tourism organization in the Philippines Chapter IX: employment opportunities in tourism Airlines Travel agencies Hotels and motels Cruise lines Motorcoaches Car rental companies Chapter X: current trends and issues in the tourism and hospitality industry The bright future of tourism Issues in tourism Legal issues Human Resource issues Operations issues Consumer affairs issues