TY  - BOOK
AU  - Swaim,Robert W.
TI  - The strategic Drucker: : growth strategies and marketing insights from the works of Peter Drucker
SN  - 9780470824061
U1  - 658.4 
PY  - 2010///
CY  - Singapore
PB  - John Wiley & Sons
KW  - Drucker, Peter F. (Peter Ferdinand),
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index; Drucker on managing growth; Strategy and the purpose of business; Dissecting the interview and Ducker on marketing; The five deadly business sins; Innovation and entrepreneurship; Getting rid of yesterday; External growth strategies; Family business management; Drucker and the next society; Planning and managing organizational change; Strategic planning : the entrepreneurial skill; Strategic decision making; Appendix A : strategic management application tools
ER  -