TY  - BOOK
AU  - Gertz,Dwight L.
AU  - Baptista,João P.A.
TI  - Grow to be great: : breaking the downsizing cycle
SN  - 0028740475
U1  - 658.4 
PY  - 1995///]
CY  - New York
PB  - Free Press
KW  - Industrial management
KW  - Corporations
KW  - Growth
KW  - Downsizing of organizations
N1  - Includes bibliographical references (pages 201-203) and index; Introduction : what's keeping CEO's awake at night; You cannot shrink to greatness; Shattering the myths of corporate growth; What most growing companies have in common; Customer franchise management; New product and service development; Channel management; Growth foundations; Getting to growth; Appendix A. Growth diagnostic; Appendix B. Growth champions
ER  -