Gertz, Dwight L.

Grow to be great : breaking the downsizing cycle / Dwight L. Gertz, Joćo P. A. Baptista - x, 211 pages : illustrations

Includes bibliographical references (pages 201-203) and index.

Introduction : what's keeping CEO's awake at night You cannot shrink to greatness Shattering the myths of corporate growth What most growing companies have in common Customer franchise management New product and service development Channel management Growth foundations Getting to growth Appendix A. Growth diagnostic Appendix B. Growth champions

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Industrial management
Corporations--Growth
Downsizing of organizations

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