TY  - BOOK
AU  - Watson,Richard T.
AU  - Berthon,Pierre
AU  - Pitt,Leyland F.
AU  - Zinkhan,George M.
TI  - Electronic commerce: : the strategic perspective
U1  - 658.84 
PY  - 2014///]
CY  - [Place of publication not identified]
PB  - [publisher not identified]
KW  - Electronic commerce
N1  - Includes bibliographical references; Electronic commerce technology / Richard T. Watson; Web strategy : attracting and retaining visitors / Richard T. Watson; Promotion : integrated web communications / George Zinkhan; Promotion and purchase : measuring effectiveness / Pierre Berthon; Distribution / Leyland F. Pitt; Pricing / Leyland F. Pitt; Post-modernism and the web : societal effects / Pierre Berthon
UR  - https://drive.google.com/file/d/1LVfIu5FjI6vPMxslcdSubW8gOLS0pRVi/view?usp=drive_link
ER  -