TY  - BOOK
AU  - Sexton,Donald E.
TI  - Value above cost: : driving superior financial performance with CVA, the most important metric you've never used
SN  - 9780136043324
U1  - 658.8 
PY  - 2009///]
CY  - Upper Saddle River, New Jersey
PB  - FT Press
KW  - Marketing
KW  - Management
KW  - Economic value added
N1  - Includes bibliographical references (pages 311-328) and index; Marketing and financial performance; How CVA affects financial performance; CVA over time; Perceived value; Costs; Managing CVA; Managing CVA over time; Utilizing CVA for strategic decisions; Utilizing CVA for marketing program decisions; Building the marketing accountability scorecard; Organizing to manage CVA
ER  -